In Physics Aristotle makes a distinction between Time and the singles moments he describes as the "present". Single moments are – like Aristotle's atoms – indivible, unbreakable things. But Time is the line that links these indivisible moments. Though Tarik Bey asked us to forget Time – that line connecting one present moment to the next – no one except for idiots and amnesiacs can succeed in forgetting it altogether. A person can only try to be happy and forget Time, and this we all do. (...) Clocks and calendars do not exist to remind us of the Time we've forgotten but to regulate our relations with others and indeed all of society, and this is how we use them. When looking at the black-and-white clock that appeared on the screen every evening, just before the news, it was not Time we remembered but other families, other people, and the clocks that regulated our business with them. It was for this reason that Füsum studied the clock on the television scren to check if she'd adjusted her watch "perfectly", and perhaps it was because I was looking at her with love that she smiled so happily – and not because she'd remembered Time.
The Museum of Innocence, Orhan Pamuk